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Channel: Traveller Tribes 2030 – Amadeus Corporate Blog
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Survey indicates travellers in Sub-Saharan Africa prefer to outsource planning

One of the tribes identified in our Future Traveller Tribes 2030 reports, Simplicity Searchers, value above everything else transparency and seamless travel in their planning and holiday-making....

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What will the consumer landscape look like in 2030?

As wealth gradually expands and education levels rise around the world, the search for exceptional experiences through travel will also grow. Technology will play a crucial part in this narrative with...

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What will the technological landscape be like in 2030?

In the decade leading to 2030, internet connectivity will span the globe and today’s tech-literate Generation X will begin to form the upper age brackets with the most disposable income. By this time,...

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Meet Jon – an Ethical Traveller who’s conscious about his impact on the world

Meet Jon. His travel plans mainly centre around his business in Corporate Social Responsibility and his own charity work. He loves to travel because it allows him to explore new destinations, get away...

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Playing the security line challenge (with some help from George Clooney)

“Never get behind old people. Their bodies are littered with hidden metal and they never seem to appreciate how little time they have left. Bingo, Asians. They pack light, travel efficiently, and they...

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Understanding the anatomy of today’s Asia Pacific travellers

If you’re a fitness junkie, then your new best friend is probably a Fitbit. It’s with you 24/7, knows what you consume, records how many steps you have taken and the number of hours of sleep you have...

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Embracing disruptive technology in the Age of Traveller Power

At a recent event in New Delhi, I had the opportunity to talk about some of the things we’re doing at Amadeus to push innovation forward and foster start-ups to become disruptive forces in the travel...

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Observing the Traveller Tribes in their natural habitats

I was recently on holiday in Mozambique with my family at a spectacular hotel that was right on the Indian Ocean. The hotel was buzzing with tourists and while I was observing them my mind began to...

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Meet Jonno – a traveller who’s all about soaking up authentic experiences

Meet Jonno. He’s a young ‘millennial’ traveller who likes to live like a native. Based on our Traveller Tribes 2030 report, I describe him as a Cultural Purist. Cultural Purists like Jonno have an...

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Getting to know the Cultural Purists of 2030

If the world is indeed liberalising, with borders becoming fluid, cultures melding, and markets intertwining, then this will undoubtedly bring many benefits for tourists. It creates a smaller, safer,...

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Pen Portrait: How will Cultural Purists plan their travels in 2030?

Meet Kwame, a 28 year old South African who works as a freelance author. Ever since his journey north to Kenya last year, Kwame has been immensely interested in the cradles of civilisation, eating up...

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I am a cultural purist and I couldn’t agree with the result more!

When the Future Traveler Tribes 2030 report was released, I couldn’t wait to learn all about the six emerging traveler tribes, and more importantly, find out where I fit in! As I was taking the quiz I...

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Defining the purchasing behaviour of a Cultural Purist

Our Future Traveller Tribes 2030 reports identified a set of six traveller tribes – each with an inherently different set of characteristics. Why does this matter? In a world where travellers’...

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Getting to know the Simplicity Searchers of 2030

The four-hour work day seems like an alien concept to those in many advanced economies (and particularly so in emerging markets), with people working longer hours generally than at any time in the last...

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Pen Portrait: How will Simplicity Searchers plan their travels in 2030?

Meet Arjun. He’s a 40 year old Marketing Manager from India. Arjun’s job is stressful and exhausting, and he doesn’t get much holiday time. Every year he concentrates his savings into one two-week...

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How my regimented daily life makes me a Simplicity Searcher when it comes to...

My life revolves around routine, especially during the work week. Without it I am like a deer in headlights. I wake up at 07:30, brush my teeth, shower, throw on some clothes, grab a bowl of cereal,...

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What will define the travel purchasing behaviour of Simplicity Searchers?

Of all the tribes we’ve identified, Simplicity Searchers will be most open to personalised offers, especially from a trusted brand who can provide the perfect package to suit their needs. They...

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What will define the travel purchasing behaviour of Social Capital Seekers?

Social Capital Seekers want to be seen as having the kinds of travel experiences their peers and network groups are trending and tweeting about. They will be heavily influenced by their social media...

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Amadeus launches Future Traveller Tribes 2030 in the Middle East

How would Muhammed Ibn Battuta, the Berber explorer from the Middle Ages, travel in 2030? Mobile technology and insights from social networks would likely take the place of his paper maps and compass....

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Pen Portrait: How will Social Capital Seekers plan their travels in 2030?

Meet Fionnula. She’s a 20 year old Irish student travelling on her second gap year. Fionnula is lying on the grass in St. Anne’s Park, Dublin, on an unusually hot weekend in April, thinking about how...

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Getting to know the Obligation Meeters of 2030

Some of the tribes we’ve covered have ‘soft’ travel objectives – such as enjoyment, relaxation, skill-acquisition, and to an extent popularity building. Obligation Meeters on the other hand travel for...

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Pen Portrait: How will Obligation Meeters plan their travels in 2030?

Meet Seonyeon. She’s a 26 year old PR Manager from South Korea. Seonyeon wants to make a good first impression with her new client by attending their first meeting in person. Even though the...

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What will define the travel purchasing behaviour of Obligation Meeters?

Obligation Meeters uniquely balance freedom and restraint and their travel dates and locations are primarily predetermined by work, family, religious, or holiday commitments. Based on their unique...

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Surviving a rough airport layover experience as an Obligation Meeter

When I travel, I do so with intent, not to make my friends jealous with selfies. In most cases, I travel specifically to visit my family. With these points in mind, it’s clear that I belong to the...

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Pen Portrait: How will Reward Hunters plan their travels in 2030?

Meet Celine. She’s a 60 year old French business executive. Celine is an entrepreneur who has recently sold a successful business and continues to consult in her chosen field of financial services; she...

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When your Traveler Tribe is “all of the above”

As a foodie, I frequently get asked, “What is your favorite dish?” My answer: a buffet. And if you asked about my style as a traveler, my answer would be the same. How can anything so wonderfully...

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Getting to know the Reward Hunters of 2030

The thirst for ‘rewards’ from travel will grow as awareness deepens amongst the global citizenry that urbanisation, increasing working hours, solitary living, and technological dependency all...

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What will define the travel purchasing behaviour of Reward Hunters?

Reward Hunters want to know about special experiences, locations, and places to stay that are a notch above the rest. Styles of travel can vary significantly for this tribe, from a relaxing retreat to...

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The hotel that brought out my inner Reward Hunter

You know that feeling you get when you’re driving to a hotel and you have no idea what to expect. You’re filled with a mix of excitement, curiosity and sometimes unease. Were the reviews accurate? Did...

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Getting to know the Ethical Travellers of 2030

It’s possible that, in 2030, some travellers may avoid particular airlines, even air travel entirely, because they are concerned about climate change and the state of the planet. Many more will change...

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Pen Portrait: How will Ethical Travellers plan their travels in 2030?

Meet Stan. He’s a 35 year old American and for him holidays are not bought, they are earned. He rigorously monitors his eco-impact using a total life-logging app which plots his lifestyle against an...

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How Ethical Travellers can benefit from local knowledge

Travelling abroad will become ‘normal’ for a lot of new people and in the next 15 years, travellers will be even more independent, with the borders between traveling for pleasure and work abroad...

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What will define the travel purchasing behaviour of Ethical Travellers?

Ethical Travellers will select primarily organisations and travel options that have published details of their social awareness on the environment, their working or purchasing policy, and their good...

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Understanding motivations of future Traveller Tribes critical for travel players

We’ve covered in detail the Traveller Tribes that will grow in prominence by 2030 based on a behavioural, rather than classic demographic understanding. With this research in mind, travel players can...

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How much time do you spend on social media when travelling?

Think back to your last holiday. How much time did you spend on social media? A few hours? A few minutes? Perhaps you shunned the online world completely? For some of us travel is an escape. For...

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What’s it like to be a fly-in-fly-out worker?

How would you feel about having a job that keeps you away from your family for up to five weeks at a time? This is the reality for many fly-in-fly-out (FIFO) workers like Julius. He’s a 45-year old...

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Why you need to know about the luxury travellers of tomorrow

A coastline tour of the Grenadines with family and friends on a giant catamaran. Ice vases filled with tulips in the middle of a surprise birthday escapade. A private jet commissioned for a quick jaunt...

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Redefining the luxury travel experience in Asia Pacific

In the movie ‘Catch Me if You Can’, Leonardo DiCaprio masqueraded as a Pan Am pilot by distracting authorities with a bevy of flight attendants as he walked through the airport. While it was a comedic...

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Why you need to know about China’s luxury travellers

From spacious airplane cabins appointed with the finest amenities to five-star hotels suites bedecked in silk and marble, travellers from Asia Pacific are increasingly seeking out luxurious travel...

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Where are business and first class travel growing around the world?

As we enter what some deem the era of ‘mass luxury’ travel, where luxury experiences are more accessible to demographics beyond the ultra-rich, there appear to be new hotspots emerging around the...

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Chinese millennial travellers yearn to explore the world

If you’re not prepared to court Chinese travellers, then you are probably already behind the curve. According to a study by IHG, 61 million Chinese households will pass the earning threshold of...

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India leads BRIC nations in outbound luxury travel growth

It shouldn’t come as much of a surprise that from now until 2025, the number of luxury outbound trips from Brazil, Russia, India, and China (BRIC) will increase, according to our traveller trend...

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Middle East, China offer innovation and opportunity in luxury travel

Our traveller trend research suggests that Europe, North America, and Asia all have growing ultra-wealthy classes that are increasingly driving global investment in the luxury travel industry. When it...

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Going beyond air travel to explore the Future Traveller Tribes of 2030

Through our Future Traveller Tribes 2030 research, we’ve gained a better Understanding of Tomorrow’s Traveller, explored how the airlines can Build a More Rewarding Journey, and focused on how...

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How the traveller tribes of 2030 will traverse airports

Travellers expect to be kept informed, connected, and safe especially when they’re at the airport. These expectations continue to grow and our latest research Future Traveller Tribes 2030: Beyond Air...

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How Kimpton Hotels creates personalised guest experiences

Through our Future Traveller Tribes 2030: Beyond Air Travel research, we’ve learned a great deal about the various tribes identified, including: Simplicity Searchers, who value ease above all else....

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How will the traveller tribes approach tours and activities?

Getting travellers to their destinations is just one piece of the puzzle. But what exactly are they going to do when they get there? The traveller tribes identified in our research will all have...

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How hospitality players can cater to each traveller tribe

The six traveller tribes we expect to emerge and rise in prominence by 2030, which were identified in our research, are not bothered about hospitality industry debates, like “direct bookings versus...

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Technology key for traveller tribes when it comes to cars and transfers

The sharing economy’s impact on the car and taxi sector hasn’t been as immense as it has been on the hotel industry, but there have certainly been ripple effects that have changed the way travellers...

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Cruise lines offer attractive options for the traveller tribes of the future

Modern cruise ships boast on-board amenities that would not be out of place in a five-star hotel. The cruise industry, which is one of the fastest growing segments over the past decade, have invested...

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