Survey indicates travellers in Sub-Saharan Africa prefer to outsource planning
One of the tribes identified in our Future Traveller Tribes 2030 reports, Simplicity Searchers, value above everything else transparency and seamless travel in their planning and holiday-making....
View ArticleWhat will the consumer landscape look like in 2030?
As wealth gradually expands and education levels rise around the world, the search for exceptional experiences through travel will also grow. Technology will play a crucial part in this narrative with...
View ArticleWhat will the technological landscape be like in 2030?
In the decade leading to 2030, internet connectivity will span the globe and today’s tech-literate Generation X will begin to form the upper age brackets with the most disposable income. By this time,...
View ArticleMeet Jon – an Ethical Traveller who’s conscious about his impact on the world
Meet Jon. His travel plans mainly centre around his business in Corporate Social Responsibility and his own charity work. He loves to travel because it allows him to explore new destinations, get away...
View ArticlePlaying the security line challenge (with some help from George Clooney)
“Never get behind old people. Their bodies are littered with hidden metal and they never seem to appreciate how little time they have left. Bingo, Asians. They pack light, travel efficiently, and they...
View ArticleUnderstanding the anatomy of today’s Asia Pacific travellers
If you’re a fitness junkie, then your new best friend is probably a Fitbit. It’s with you 24/7, knows what you consume, records how many steps you have taken and the number of hours of sleep you have...
View ArticleEmbracing disruptive technology in the Age of Traveller Power
At a recent event in New Delhi, I had the opportunity to talk about some of the things we’re doing at Amadeus to push innovation forward and foster start-ups to become disruptive forces in the travel...
View ArticleObserving the Traveller Tribes in their natural habitats
I was recently on holiday in Mozambique with my family at a spectacular hotel that was right on the Indian Ocean. The hotel was buzzing with tourists and while I was observing them my mind began to...
View ArticleMeet Jonno – a traveller who’s all about soaking up authentic experiences
Meet Jonno. He’s a young ‘millennial’ traveller who likes to live like a native. Based on our Traveller Tribes 2030 report, I describe him as a Cultural Purist. Cultural Purists like Jonno have an...
View ArticleGetting to know the Cultural Purists of 2030
If the world is indeed liberalising, with borders becoming fluid, cultures melding, and markets intertwining, then this will undoubtedly bring many benefits for tourists. It creates a smaller, safer,...
View ArticlePen Portrait: How will Cultural Purists plan their travels in 2030?
Meet Kwame, a 28 year old South African who works as a freelance author. Ever since his journey north to Kenya last year, Kwame has been immensely interested in the cradles of civilisation, eating up...
View ArticleI am a cultural purist and I couldn’t agree with the result more!
When the Future Traveler Tribes 2030 report was released, I couldn’t wait to learn all about the six emerging traveler tribes, and more importantly, find out where I fit in! As I was taking the quiz I...
View ArticleDefining the purchasing behaviour of a Cultural Purist
Our Future Traveller Tribes 2030 reports identified a set of six traveller tribes – each with an inherently different set of characteristics. Why does this matter? In a world where travellers’...
View ArticleGetting to know the Simplicity Searchers of 2030
The four-hour work day seems like an alien concept to those in many advanced economies (and particularly so in emerging markets), with people working longer hours generally than at any time in the last...
View ArticlePen Portrait: How will Simplicity Searchers plan their travels in 2030?
Meet Arjun. He’s a 40 year old Marketing Manager from India. Arjun’s job is stressful and exhausting, and he doesn’t get much holiday time. Every year he concentrates his savings into one two-week...
View ArticleHow my regimented daily life makes me a Simplicity Searcher when it comes to...
My life revolves around routine, especially during the work week. Without it I am like a deer in headlights. I wake up at 07:30, brush my teeth, shower, throw on some clothes, grab a bowl of cereal,...
View ArticleWhat will define the travel purchasing behaviour of Simplicity Searchers?
Of all the tribes we’ve identified, Simplicity Searchers will be most open to personalised offers, especially from a trusted brand who can provide the perfect package to suit their needs. They...
View ArticleWhat will define the travel purchasing behaviour of Social Capital Seekers?
Social Capital Seekers want to be seen as having the kinds of travel experiences their peers and network groups are trending and tweeting about. They will be heavily influenced by their social media...
View ArticleAmadeus launches Future Traveller Tribes 2030 in the Middle East
How would Muhammed Ibn Battuta, the Berber explorer from the Middle Ages, travel in 2030? Mobile technology and insights from social networks would likely take the place of his paper maps and compass....
View ArticlePen Portrait: How will Social Capital Seekers plan their travels in 2030?
Meet Fionnula. She’s a 20 year old Irish student travelling on her second gap year. Fionnula is lying on the grass in St. Anne’s Park, Dublin, on an unusually hot weekend in April, thinking about how...
View ArticleGetting to know the Obligation Meeters of 2030
Some of the tribes we’ve covered have ‘soft’ travel objectives – such as enjoyment, relaxation, skill-acquisition, and to an extent popularity building. Obligation Meeters on the other hand travel for...
View ArticlePen Portrait: How will Obligation Meeters plan their travels in 2030?
Meet Seonyeon. She’s a 26 year old PR Manager from South Korea. Seonyeon wants to make a good first impression with her new client by attending their first meeting in person. Even though the...
View ArticleWhat will define the travel purchasing behaviour of Obligation Meeters?
Obligation Meeters uniquely balance freedom and restraint and their travel dates and locations are primarily predetermined by work, family, religious, or holiday commitments. Based on their unique...
View ArticleSurviving a rough airport layover experience as an Obligation Meeter
When I travel, I do so with intent, not to make my friends jealous with selfies. In most cases, I travel specifically to visit my family. With these points in mind, it’s clear that I belong to the...
View ArticlePen Portrait: How will Reward Hunters plan their travels in 2030?
Meet Celine. She’s a 60 year old French business executive. Celine is an entrepreneur who has recently sold a successful business and continues to consult in her chosen field of financial services; she...
View ArticleWhen your Traveler Tribe is “all of the above”
As a foodie, I frequently get asked, “What is your favorite dish?” My answer: a buffet. And if you asked about my style as a traveler, my answer would be the same. How can anything so wonderfully...
View ArticleGetting to know the Reward Hunters of 2030
The thirst for ‘rewards’ from travel will grow as awareness deepens amongst the global citizenry that urbanisation, increasing working hours, solitary living, and technological dependency all...
View ArticleWhat will define the travel purchasing behaviour of Reward Hunters?
Reward Hunters want to know about special experiences, locations, and places to stay that are a notch above the rest. Styles of travel can vary significantly for this tribe, from a relaxing retreat to...
View ArticleThe hotel that brought out my inner Reward Hunter
You know that feeling you get when you’re driving to a hotel and you have no idea what to expect. You’re filled with a mix of excitement, curiosity and sometimes unease. Were the reviews accurate? Did...
View ArticleGetting to know the Ethical Travellers of 2030
It’s possible that, in 2030, some travellers may avoid particular airlines, even air travel entirely, because they are concerned about climate change and the state of the planet. Many more will change...
View ArticlePen Portrait: How will Ethical Travellers plan their travels in 2030?
Meet Stan. He’s a 35 year old American and for him holidays are not bought, they are earned. He rigorously monitors his eco-impact using a total life-logging app which plots his lifestyle against an...
View ArticleHow Ethical Travellers can benefit from local knowledge
Travelling abroad will become ‘normal’ for a lot of new people and in the next 15 years, travellers will be even more independent, with the borders between traveling for pleasure and work abroad...
View ArticleWhat will define the travel purchasing behaviour of Ethical Travellers?
Ethical Travellers will select primarily organisations and travel options that have published details of their social awareness on the environment, their working or purchasing policy, and their good...
View ArticleUnderstanding motivations of future Traveller Tribes critical for travel players
We’ve covered in detail the Traveller Tribes that will grow in prominence by 2030 based on a behavioural, rather than classic demographic understanding. With this research in mind, travel players can...
View ArticleHow much time do you spend on social media when travelling?
Think back to your last holiday. How much time did you spend on social media? A few hours? A few minutes? Perhaps you shunned the online world completely? For some of us travel is an escape. For...
View ArticleWhat’s it like to be a fly-in-fly-out worker?
How would you feel about having a job that keeps you away from your family for up to five weeks at a time? This is the reality for many fly-in-fly-out (FIFO) workers like Julius. He’s a 45-year old...
View ArticleWhy you need to know about the luxury travellers of tomorrow
A coastline tour of the Grenadines with family and friends on a giant catamaran. Ice vases filled with tulips in the middle of a surprise birthday escapade. A private jet commissioned for a quick jaunt...
View ArticleRedefining the luxury travel experience in Asia Pacific
In the movie ‘Catch Me if You Can’, Leonardo DiCaprio masqueraded as a Pan Am pilot by distracting authorities with a bevy of flight attendants as he walked through the airport. While it was a comedic...
View ArticleWhy you need to know about China’s luxury travellers
From spacious airplane cabins appointed with the finest amenities to five-star hotels suites bedecked in silk and marble, travellers from Asia Pacific are increasingly seeking out luxurious travel...
View ArticleWhere are business and first class travel growing around the world?
As we enter what some deem the era of ‘mass luxury’ travel, where luxury experiences are more accessible to demographics beyond the ultra-rich, there appear to be new hotspots emerging around the...
View ArticleChinese millennial travellers yearn to explore the world
If you’re not prepared to court Chinese travellers, then you are probably already behind the curve. According to a study by IHG, 61 million Chinese households will pass the earning threshold of...
View ArticleIndia leads BRIC nations in outbound luxury travel growth
It shouldn’t come as much of a surprise that from now until 2025, the number of luxury outbound trips from Brazil, Russia, India, and China (BRIC) will increase, according to our traveller trend...
View ArticleMiddle East, China offer innovation and opportunity in luxury travel
Our traveller trend research suggests that Europe, North America, and Asia all have growing ultra-wealthy classes that are increasingly driving global investment in the luxury travel industry. When it...
View ArticleGoing beyond air travel to explore the Future Traveller Tribes of 2030
Through our Future Traveller Tribes 2030 research, we’ve gained a better Understanding of Tomorrow’s Traveller, explored how the airlines can Build a More Rewarding Journey, and focused on how...
View ArticleHow the traveller tribes of 2030 will traverse airports
Travellers expect to be kept informed, connected, and safe especially when they’re at the airport. These expectations continue to grow and our latest research Future Traveller Tribes 2030: Beyond Air...
View ArticleHow Kimpton Hotels creates personalised guest experiences
Through our Future Traveller Tribes 2030: Beyond Air Travel research, we’ve learned a great deal about the various tribes identified, including: Simplicity Searchers, who value ease above all else....
View ArticleHow will the traveller tribes approach tours and activities?
Getting travellers to their destinations is just one piece of the puzzle. But what exactly are they going to do when they get there? The traveller tribes identified in our research will all have...
View ArticleHow hospitality players can cater to each traveller tribe
The six traveller tribes we expect to emerge and rise in prominence by 2030, which were identified in our research, are not bothered about hospitality industry debates, like “direct bookings versus...
View ArticleTechnology key for traveller tribes when it comes to cars and transfers
The sharing economy’s impact on the car and taxi sector hasn’t been as immense as it has been on the hotel industry, but there have certainly been ripple effects that have changed the way travellers...
View ArticleCruise lines offer attractive options for the traveller tribes of the future
Modern cruise ships boast on-board amenities that would not be out of place in a five-star hotel. The cruise industry, which is one of the fastest growing segments over the past decade, have invested...
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