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Understanding the travellers of tomorrow
If you take a look at the “Research reports” section on our website, you’ll see that uncovering insights and researching travel trends, especially future trends, has been a long held priority for us –...
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Future Traveller Tribes 2030: Understanding tomorrow’s traveller
Understanding what customers really want is crucial to any successful business. But imagine if we could go a stage further; if as an industry we could discover what genuinely shapes travel experiences,...
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Recalibrate to triumph in the Age of Traveller Power
In 1952 the British Overseas Airways Corporation (BOAC) started flying passengers from London to Johannesburg aboard shiny de Havilland Comets and a new age of commercial aviation was born. Defined by...
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Which Travel Tribe do you belong to?
Our new report, Future Traveller Tribes 2030, identifies six different traveller segments based on their personality traits, values, attitudes, interests, and lifestyles; Simplicity Searchers, who...
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Understanding tomorrow’s traveller: U.S. consumer survey reveals associated...
How do U.S. travellers view themselves when it comes to travel? A brief survey of some 800 U.S. travellers has revealed that most of them (67%) identified with the characteristics of Simplicity...
View ArticleMeet Milda – a Cultural Purist who values travel experiences over things
One of Milda’s biggest passions is travel. She’s been all around Asia Pacific and believes that experiences far outweigh things. Based on our Traveller Tribes 2030 report, she can be seen as a...
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What drivers will shape Travel Tribes by 2030?
The six tribes we’ve identified in our report Future Traveller Tribes 2030 will be shaped by demographic, economic, consumer, and technological drivers ultimately impacting their growth or decline. But...
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Building a more rewarding journey for future traveller tribes
In our first study, Future Traveller Tribes 2030: Understanding tomorrow’s traveller, we identified six different traveller segments that will shape the future of travel through to the end of the next...
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Looking back on day one of the Amadeus Digital Merchandising Conference
Today’s conference in Bangkok included the launch of part two of our Traveller Tribes 2030 study ‘Building a more rewarding journey’, which was well received by customers and journalists alike....
View ArticleKey takeaways from the Amadeus Digital Merchandising Conference
The Amadeus Digital Merchandising Conference in Bangkok has wrapped up and we got to hear from a number of customers on everything from quantifying success for airlines to R&D prototypes showcasing...
View ArticleMeet Hendric – a Social Capital Seeker who loves to share his travel experiences
Hendric is a young, social traveller from Singapore. He’s travelled to more than 40 countries, and he’s into sharing his experiences with friends and producing content for his travel blog while he’s...
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A leap forward in time – Future Traveller Tribes French style
Attendees at the launch of our two new studies Future Traveller Tribes 2030: Understanding tomorrow’s traveller and Building a more rewarding journey for future traveller tribes in Paris embarked on a...
View ArticleMeet Zhilin – an ‘Obligation Meeter’ who travels with a clear objective in mind
Meet Zhilin. She’s a female business traveller who travelled a whopping 157 days for work last year. With a travel schedule like that, obviously Zhilin likes her trips to be easy, seamless and stress...
View ArticleMeet Aaron – he knows what tomorrow’s Traveller Tribes will want
Meet Aaron. He’s a business traveller who works for a global online travel company. He knows the importance of user generated content in travel and what companies need to do to stay ahead of the curve...
View ArticleMeet Brendan – he travels off the beaten path with a sense of truthfulness in...
Meet Brendan. Based in Australia, Brendan loves everything about travel… well, almost everything. He actively avoids the road most travelled and does his travel differently. Based on our Traveller...
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What will the travel landscape look like by 2030?
By 2030, the world’s demographic and economic landscapes will change drastically and there will be an extra billion people in the world, according to the United Nations. Boeing forecasts that there...
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Looking to the horizon of Managed travel 3.0
With the summer starting most of us ‘road warriors’ are happy to see our calendars free up and business trips slow down. Now is the time when we’re able to do what we really love and experience travel...
View ArticleMeet Shinu – a family traveller who values convenience above all
Meet Shinu. She’s a mother-of-one living in Perth, away from her home country. Shinu usually travels to visit family and spend quality time with them. Based on our Traveller Tribes 2030 report, her...
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Survey indicates travellers in Sub-Saharan Africa prefer to outsource planning
One of the tribes identified in our Future Traveller Tribes 2030 reports, Simplicity Searchers, value above everything else transparency and seamless travel in their planning and holiday-making....
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What will the consumer landscape look like in 2030?
As wealth gradually expands and education levels rise around the world, the search for exceptional experiences through travel will also grow. Technology will play a crucial part in this narrative with...
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