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What will define the travel purchasing behaviour of Obligation Meeters?
Obligation Meeters uniquely balance freedom and restraint and their travel dates and locations are primarily predetermined by work, family, religious, or holiday commitments. Based on their unique...
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Surviving a rough airport layover experience as an Obligation Meeter
When I travel, I do so with intent, not to make my friends jealous with selfies. In most cases, I travel specifically to visit my family. With these points in mind, it’s clear that I belong to the...
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Pen Portrait: How will Reward Hunters plan their travels in 2030?
Meet Celine. She’s a 60 year old French business executive. Celine is an entrepreneur who has recently sold a successful business and continues to consult in her chosen field of financial services; she...
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When your Traveler Tribe is “all of the above”
As a foodie, I frequently get asked, “What is your favorite dish?” My answer: a buffet. And if you asked about my style as a traveler, my answer would be the same. How can anything so wonderfully...
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Getting to know the Reward Hunters of 2030
The thirst for ‘rewards’ from travel will grow as awareness deepens amongst the global citizenry that urbanisation, increasing working hours, solitary living, and technological dependency all...
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What will define the travel purchasing behaviour of Reward Hunters?
Reward Hunters want to know about special experiences, locations, and places to stay that are a notch above the rest. Styles of travel can vary significantly for this tribe, from a relaxing retreat to...
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The hotel that brought out my inner Reward Hunter
You know that feeling you get when you’re driving to a hotel and you have no idea what to expect. You’re filled with a mix of excitement, curiosity and sometimes unease. Were the reviews accurate? Did...
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Getting to know the Ethical Travellers of 2030
It’s possible that, in 2030, some travellers may avoid particular airlines, even air travel entirely, because they are concerned about climate change and the state of the planet. Many more will change...
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Pen Portrait: How will Ethical Travellers plan their travels in 2030?
Meet Stan. He’s a 35 year old American and for him holidays are not bought, they are earned. He rigorously monitors his eco-impact using a total life-logging app which plots his lifestyle against an...
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How Ethical Travellers can benefit from local knowledge
Travelling abroad will become ‘normal’ for a lot of new people and in the next 15 years, travellers will be even more independent, with the borders between traveling for pleasure and work abroad...
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What will define the travel purchasing behaviour of Ethical Travellers?
Ethical Travellers will select primarily organisations and travel options that have published details of their social awareness on the environment, their working or purchasing policy, and their good...
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Understanding motivations of future Traveller Tribes critical for travel players
We’ve covered in detail the Traveller Tribes that will grow in prominence by 2030 based on a behavioural, rather than classic demographic understanding. With this research in mind, travel players can...
View ArticleHow much time do you spend on social media when travelling?
Think back to your last holiday. How much time did you spend on social media? A few hours? A few minutes? Perhaps you shunned the online world completely? For some of us travel is an escape. For...
View ArticleWhat’s it like to be a fly-in-fly-out worker?
How would you feel about having a job that keeps you away from your family for up to five weeks at a time? This is the reality for many fly-in-fly-out (FIFO) workers like Julius. He’s a 45-year old...
View ArticleWhat’s it like to be a fly-in-fly-out worker?
How would you feel about having a job that keeps you away from your family for up to five weeks at a time? This is the reality for many fly-in-fly-out (FIFO) workers like Julius. He’s a 45-year old...
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Why you need to know about the luxury travellers of tomorrow
A coastline tour of the Grenadines with family and friends on a giant catamaran. Ice vases filled with tulips in the middle of a surprise birthday escapade. A private jet commissioned for a quick jaunt...
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Redefining the luxury travel experience in Asia Pacific
In the movie ‘Catch Me if You Can’, Leonardo DiCaprio masqueraded as a Pan Am pilot by distracting authorities with a bevy of flight attendants as he walked through the airport. While it was a comedic...
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Why you need to know about China’s luxury travellers
From spacious airplane cabins appointed with the finest amenities to five-star hotels suites bedecked in silk and marble, travellers from Asia Pacific are increasingly seeking out luxurious travel...
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Where are business and first class travel growing around the world?
As we enter what some deem the era of ‘mass luxury’ travel, where luxury experiences are more accessible to demographics beyond the ultra-rich, there appear to be new hotspots emerging around the...
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Chinese millennial travellers yearn to explore the world
If you’re not prepared to court Chinese travellers, then you are probably already behind the curve. According to a study by IHG, 61 million Chinese households will pass the earning threshold of...
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